A good look at ways to avoid burnout and what to do when it strikes:
I’m sure you’ve heard it said over and over again how important it is to get the next book out. One of the most effective marketing techniques out there is to publish the next book. Ideally, this will be a compelling story, but in order to create a compelling story, you need to be energized. If you’re facing burnout, your work (and other areas of your life) will suffer.
A couple of quick indicators that you might be facing burnout are trouble sleeping, lack of energy/excitement, trouble focusing, headaches, increased illness (ex. you get a head cold easier), irritability, and anxiety. Having any of these once in a while isn’t cause for alarm. But when you notice this is an ongoing thing, you’re probably facing burnout.
What are some causes of burnout? Doing too much, lack of sales, lack of social support, doing work you’re not passionate about, and negative feedback.
The good news is you can take measures to avoid burnout (or, if you’re currently in the middle of it, pull yourself out). This is something you have control over.
Here are some tips to avoid burnout.