This week I’d like to share a link from an author I’ve recently been referred to. She publishes in the same genre as I will, and she’s published a number of books that have sold very well. Read how she built up an audience and a following even before she published her first novel:
How I Do It: Indie Authors Share the Secrets of Their Success – This Week: Jennifer Wells
What’s the secret of your success?
The secret to my success has been multi-factored. First, I’m willing to work harder than most people would. My days are long and I don’t take days off very often. I’m also flexible, realistic, and have developed an (imaginary) exoskeleton – so much better than a thick skin!- against setbacks and naysayers. You can’t succeed in this industry or maintain success if you aren’t relentlessly, doggedly, maniacally persistent.
What’s the single best thing you ever did?
Throughout the two years that it took me to write Fluencey, I was building a Twitter following of wonderful like-minded people that loved my genre as much as I did. It was very time consuming. Every day I followed 100 to 200 people that matched my criteria and unfollowed those that didn’t follow back within 5 days.
I tweeted three or four times a day about relevant topics. In my case, as a sci-fi writer, I tweeted (and still do) about science, space, sci-fi, and SFF fandoms. I engaged (the critical aspect) with those followers throughout each day, every single day and I still do. I built interest and trust. I built relationships! By the time I launched Fluencey, I had 10,000 Twitter friends (now up to 28K) who enjoyed my company. It was natural that they’d be curious about my book. And when I casually tweeted on launch day that I’d written a book and that it was available for sale, 500 people pressed buy. Then there was word of mouth, and Amazon’s visibility algorithms kicked in. It snowballed.